Pharmaceutical companies increasingly are using electronic health records to analyze patient data and market their products to consumers and physicians through advertisements and email campaigns.
Electronic health record systems could be used by pharmaceutical companies to market their products to physicians and consumers,Reuters reports.
Pharmaceutical companies historically have gathered patients’ de-identified data from insurers, pharmacies and public records to improve their marketing strategies.
However, drug companies can collect and analyze data through EHR systems and use that information to reach out to consumers and doctors.
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